International Investment & Market Entry

Guidance and local introductions for international businesses and investors entering Kenya and East African markets.

Professional working on a laptop to coordinate a cross-border project

Overview

Entering a new market works better with a local partner who understands the regulatory environment, can make the right introductions, and can help a business avoid avoidable missteps. We support international investors and businesses entering Kenya and East Africa — from early market orientation through to being introduced to the local partners, officials, and counterparties a given entry strategy requires.

Who this is for

International investors, businesses, and project sponsors planning to establish a presence, invest, or begin trading in Kenya or East Africa for the first time.

Business needs this addresses

  • An honest, locally grounded read on market opportunity and realistic entry routes.
  • Clarity on the regulatory, licensing, and registration steps involved — and who to speak to about them.
  • Introductions to local partners, counterparties, or officials relevant to the entry strategy.
  • Ongoing local coordination once the entry process is under way.

What we provide

  • Market orientation — sector context, realistic entry routes, and practical considerations for the Kenyan and East African context.
  • Guidance on the regulatory and registration landscape, including pointing clients to Kenya's official business registration channels.
  • Introductions to relevant local partners, suppliers, officials, or counterparties.
  • Coordination support during the early stages of establishing a local presence.

Frequently asked questions

Can you register our company in Kenya?

Company and business name registration in Kenya is handled through the government's Business Registration Service, accessed via the eCitizen platform. We can point clients to the correct official channel and coordinate around the process, but registration itself is a government function, not ours.

Do you only work with large investors?

No — we work with businesses of varying sizes planning a genuine market entry. Share your plans through our enquiry form and we will advise whether we are a good fit.

Can you guarantee licensing or regulatory approval?

No. Licensing, permits, and regulatory approvals are granted solely by the relevant Kenyan authorities under their own criteria. We help clients understand and navigate that process; we do not control its outcome.

Qualifications & limitations

Eye of Africa is not a government agency and does not grant licenses, permits, incentives, or regulatory approvals. These are issued solely by the relevant Kenyan authorities, including through Kenya's official investment-facilitation and business-registration bodies.

Related services

Commercial Representation & International Trade

Mandate-based representation for businesses that need a trusted local or international presence to represent their commercial interests.

Learn more

Project Finance & Bridge Financing

Structuring support and introductions to financing partners for infrastructure, energy, and industrial projects, including short-term bridge arrangements.

Learn more

Supplier–Client Connections

Matching reliable suppliers with buyers across Kenya, East Africa, and international markets.

Learn more

Ready to discuss International Investment & Market Entry?

Tell us about your opportunity and we will advise on the right next step.